Webflow Localization

Customize your locales

Design, build, and customize localized sites directly in Webflow — visually, without writing code.

What are the benefits of website localization?

Embracing website localization offers multiple advantages that are crucial for businesses aiming to expand their global footprint, such as:

Localizing your website optimizes it for region-specific keywords and phrases commonly used in search engines like Google and Bing. This localization leads to better search engine optimization (SEO) and visibility in local search results, drawing in audiences actively searching in their native language.

For example, incorporating popular Japanese search terms into your website will boost its rankings on Japanese search engine results pages (SERPs), which drives more targeted and organic traffic.

Enhanced brand image

Adapting your website to respect and reflect your target audience’s local culture and language demonstrates a commitment to understanding their unique needs and preferences. This level of personalization shows cultural sensitivity and fosters trust and loyalty among your audience, helping create stronger, more meaningful connections with existing and potential customers. Consider how a website that reflects local holidays and traditions in its content and design can significantly improve the audience’s perception of the brand as empathetic and considerate.

For example, an ecommerce platform might adapt its color scheme and imagery to appeal to Japanese cultural preferences. It could introduce red to symbolize excitement and energy and white to create a sense of space and simplicity, aligning the site’s aesthetic with Japanese cultural values.

Expanded audience reach

Each new localized site version opens doors to a new demographic, complete with its own market dynamics and consumer preferences. By breaking down linguistic and cultural barriers, website localization enables you to connect with consumers who might otherwise be inaccessible or not interact with a non-localized website. This enhances your market penetration and brand reach.

Increased customer engagement

When users can navigate your site in their native language and effortlessly comprehend its contents, they’re more likely to interact with your offerings. This increased familiarity leads to longer browsing sessions, more satisfying user experiences, and higher conversion rates.

For example, the ecommerce store localizing for a Japanese audience might showcase products in settings familiar to Japanese customers, using local living contexts and backgrounds in its product images. Doing so enhances product relatability and integrates products into the Japanese lifestyle narrative, making them more appealing to Japanese consumers. Additionally, the brand can reconfigure the website’s layout and visual hierarchy to support right-to-left reading patterns to meet the standard Japanese navigation expectations.

Alignment with local buying habits

Tailoring your website to regional preferences and buying habits includes customizing payment methods, shipping options, product page layouts, and even promotional activities like seasonal discounts. This customization ensures that your website aligns with the local market’s shopping behavior, making it more user-friendly and increasing the likelihood of conversions.

With the example of an ecommerce store localizing for a Japanese market, the platform might update its pricing to include Japanese currency symbols and adopt local pricing conventions for quick comprehension.

A competitive edge in global markets

By presenting a website that speaks directly to local audiences, your brand distinguishes itself from competitors who have yet to make similar efforts. This strategic approach positions your brand as more accessible and relatable because it resonates with each region’s cultural and practical preferences. Such positioning not only enhances brand loyalty but also helps attract new customers who appreciate the tailored experience.

Such targeted localization efforts help transform a company’s website design into a culturally relevant, user-friendly destination for international customers. It overcomes language barriers and cultural differences to offer an easy-to-navigate, engaging experience that enhances brand loyalty and helps attract new customers who appreciate the tailored experience.