Shopify Markets

Shopify is known for helping businesses get up and running with incredible ease and speed. And now, Shopify is going to help you grow and expand your business just as easily and just as fast.

What is Markets?

Markets, formerly known as Shopify’s cross-border selling solution, has evolved to become a one-stop shop for expansion on Shopify. Markets enables growth not only via international expansion, but also through retail and B2B (B2B is available on Plus plans only). What’s more, businesses will be able to customize everything from their catalog to their store’s theme, currency, domains and business entities—all within a single shop—in order to create customized buyer experiences for each of their markets.

What are the benefits of using Markets?

Markets is for businesses in every stage of growth an able to accommodate any expansion journey, whether you’re a brand new customer on Shopify looking to expand internationally, a scaling business selling B2B, or an enterprise already operating a network of retail stores.

Think of Markets as your command center for growth: the place to see all the markets you operate in, to compare their performance, and to expand your business to new countries or experiment with new business models.

When Markets rolls out, if you’re already selling cross-border, B2B, or retail with Shopify, you’ll automatically start seeing your existing markets within the new Markets interface. And if you haven’t yet expanded your business and you’re not sure where to begin, you’ll be able to jump into Markets and get started. 

How does Markets work?

Let’s say you’re hoping to expand to the UK. To start, you’d create a new market and add the UK as a region.

You can then customize your catalog for your UK market, making sure that the products, pricing, and availability are what you want to surface to your UK buyers.

You can also customize your store’s theme to be tailored to your UK audience. 

Let’s say you start getting traction in the UK, and, because you are on a Plus plan, you decide to start selling wholesale in the region. Simply create a new market, and add your UK region and your UK B2B buyer company locations. 

Markets automatically inherits all your customizations from your UK market, and you can tweak your catalog and theme to be just right for your B2B buyers.

Reference: https://www.shopify.com/blog/markets